Digital & Litho Printers Work With Us (Joint Ventures) To “LOCK IN” Their Customers & “LOCK OUT” Their Competitors
Do you want to get back customers (B2B and B2C) that you have lost in the past?
Do you want to retain your hard fought customers you currently rely on?
Do you want to get to talk to those valuable future customers that so far you have been blocked from seeing?
Last but not least do you want to remove PRICE from Price, Quality and Service?
Working with us gets you all of the above BUT we are very selective, and only work with the best printers who are genuinely looking to increase their turnover.
Below is the main criteria that we are looking for in you:
1: Willing to take the blinkers off and take on board our unique Blue Ocean Strategies as part of your existing portfolio of print services.
2 Have spare digital / litho capacity available in week 1 of each new calendar month ongoing.
3: Have mail sort or can partner with a mailing house.
If you have all of the above then keep on reading, if not then close this page down.
We have seen too many printers go bust over the last few years across all processes, because the market for print has changed.
Digital and Litho printers have been particularly affected, so we want to work with only a select few across England and Wales.
The need for change in the industry is here and if you don’t change you will lose business to competition, both offline and online.
Your choices are not to keep investing in increasingly expensive machinery and equipment (you can do that later out of the profits) but to add value to your existing service.
You see as Trade Flexographic printers, we see all print as marketing the products and services of your customers, so by using our unique Blue Ocean Products and Services you retain and regain lost customers and they will thank you for it.
Using our Blue Ocean trade service puts your B2B and B2C customers in front of a new hungry crowd of buyers, who are in the market now more than at any other time for your customer’s products and services.
It’s not rocket science to understand that they will be very happy with you if you get them new customers in an untapped highly targeted market, that offers them guaranteed EXCLUSIVITY, so long as they continue to take your monthly service.
They will not only become instant loyal customers, but they will likely continue to be loyal to you for their everyday general print requirements.
Just as importantly they will be much less inclined to price match you, and be less likely to take on any more printers, and keep you as their dedicated print supplier.
“The Best Way To Beat The Competition Is To Stop Beating The Competition”
The good news is our targeted Blue Ocean Strategy can easily work in tandem and enhance your company’s current marketing and sales strategy.
The bad news is that the built in Exclusivity Guarantee means we can only offer this to a select number of printers across England and Wales.
Now as trade printers we believe all print is marketing.
But most printers stop helping their customers when they deliver a piece of print with an invoice, and then walk away in the expectation of repeat future business.
However that expectation is no longer guaranteed.
As you know the print industry is forever evolving with increased price driven competition, both offline and online being the main focus.
So supposing if you didn’t walk away and instead asked them a few questions, like how are they using that piece of print to brand and market their business?
How to “lock in your customers” and “lock out” your competitors and stop them focusing your business just on Price.
Your clients ARE YOUR BUSINESS so why not help them “lock in” their customers and “lock out” their competitors.
Our Blue Ocean Strategy guarantees that, so if implemented what do you think will happen?
Well it`s more than likely that your customers will thank you for helping them and continue to keep their general print business with you, and not be motivated by “price” as the main deciding factor when next purchasing print.
Making our Blue Ocean systems part of your own extended portfolio of print services will almost guarantee long term print business from that valuable customer.
You will be helping them not just with print one-offs but with a monthly service ongoing.
The Blue Ocean Strategy can also be used to re-contact those customers that you have lost on price to your competitors, both locally, nationally and online.
The Blue Ocean Strategy can also opens the door to new lucrative accounts that you have previously been locked out of by existing favoured print suppliers.
If you want more information on how you can take this to the next level to further “lock in” your customers and “lock out” your competitors for both you and your clients, then please email Ann at info@blueocean.associates
Why Printers?
As trade printers we understand that printers already have the skills, knowledge, equipment and customer relationships in place.
You see using this frontline Blue Ocean Strategy as your own, absolutely requires a piece of print, either as direct mail or as a promotional print for sales representatives.
This use of print for our Blue Ocean service was required long before GDPR, but thanks to the latest regulations, it has allowed printers to do what they are good at, and that’s print more print!
Question: Will this work if you have more B2B than B2C clients?
Yes it will of course, but with a different approach.
To find out how this can work for your B2B customers just email Ann using info@blueocean.associates
Here are some more services from our professional hub partners (in no particular order)
1: In house training from a print procurement professional. He will help you to understand how best to deal with print buyers B2B.
2: Web and SEO with a twist – free initial advice and constructive no hold bared critique of your site and how you are missing out on vital business.
3: Data capture services for you and your customers and how to use gdpr to your advantage.
4: M-Commerce – e-commerce is flooded but m-commerce hasn’t even started in the UK properly.
5: High end low cost video promotion.
6: Trade graphic design (if required).
7: If you are just too busy then the Blue Ocean team can step in and work with your customers using bespoke and crucial systems like list building and essential customer contact services.
8: Dedicated app for B2C retail – beta testing.
As The Printer You Make An Additional Margin In The Following Areas
1: The data compiled and clean mailed by us that we email you every new month X 12 times per year – ongoing- year after year.
Some printers charge double the cost, some include it in the print package – it’s your business your decision.
2: Graphic Design using your existing customers logo and artwork, much of which you already have on file etc.
3: Digital / Litho additional print turnover and finishing.
4: Mail sort discounts or profitable JV’s with mailing houses.
5: Options for increased savings by grouping up print when more of your clients tag on from additional trading categories.
6: Optional pro forma payments mean no potential cash flow or late payment issues.
7: Options to use Blue Ocean at trade prices (although we would prefer you the print and mail sort).
For more information please email Ann using info@blueocean.